My Story
Hello my loves! My name is Leticia Cruz - PMU Artist, Trainer and Founder of Eternal PMU Studio and Academy, located in Roseville, CA. My journey as an artist started 3 years ago when I took my first micro-blading training, inspired by the transformation of having my own eyebrows micro-bladed. From that moment, the allure of permanent makeup sparked my interest. While in college, I initially saw it as a potential "side venture." Everyone who knew me personally knew I was a perfectionist which made finding my first handful of models fairly easy. From the jump, I rented a studio, started up my business and within weeks knew permanent makeup was not a side hobby, but a PASSION!
My business quickly became my full focus and I knew being in the permanent makeup industry was exactly where I belonged. I fell in love with the daily transformations and connections I made everyday!
As an artist, I am committed to building long term relationships with my clients, listening to their wants and every requested detail to ensure I meet and exceed their desired outcome. Every experience is truly customized to the client’s features and expectations.
Knowing that I can make anyone happy regardless if they’re going for a natural or bold transformation. I am so grateful to say I’ve been blessed with amazing clientele throughout my journey who support me beyond their appointment and refer all their friends and family. My business has grown tremendously over the years and still has so much growth coming its way!
Beyond my role as a passionate artist, I am a dedicated educator. I offer private training sessions to help other women achieve their dreams of becoming a permanent makeup artist and setting them up for success. I'm not just here to share tips and tricks; I'm here to shift your mindset.
I truly believe that your dreams are within reach, and there's no limit to how big you can dream. It's my pleasure to guide you, to mentor you, and to help you launch your own venture – a venture that will change your entire life.
So, to all you future clients and aspiring students reading this, when I say - I truly care about your outcome with providing my services, trainings and everything I know to help you get started and where you want to be. Feel free to reach out if you’re curious about anything! I’m here to help you!